3 Disruptive Innovators
Clayton M. Christensen first coined the term “disruptive innovation” in a 1995 paper for Harvard Business School, noting how some giant players in business make the mistake of operating under false security. At first, they aren’t bothered by disrupters taking advantage of gaps at the bottom of the market. By underestimating new players, smaller, underrated companies eventually make their way up the market and go as far as upsetting or even toppling the heavyweights.
Three Disruptive Innovators
Defined by smaller target markets, lower gross margins, and enhanced products and services that prioritize user experience, these gamechangers are so commonplace now that you may not even know the industry giants they replaced.